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Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life, by Nicholas Boothman
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Now in paperback, revised throughout, with a timely new chapter and title―
The original How to Connect in Business in 90 Seconds or Less received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn’t stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships."―Marty Edelston, publisher, BottomLine/Personal. And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that."―Matthew Bishop, The Economist.
Boothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person―and the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primer―drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that's already glutted with information.
- Sales Rank: #74312 in Books
- Published on: 2010-05-26
- Original language: English
- Number of items: 1
- Dimensions: 7.06" h x .75" w x 5.06" l, .58 pounds
- Binding: Paperback
- 295 pages
From the Inside Flap
In business, we can't make a living selling to our friends. We don't have the luxury of choosing our colleagues or our managers, our clients or counterparts in other companies. So learning how to establish rapport with all sorts of people is crucial, which is what Nicholas Boothman teaches, simply yet powerfully, in his step-by-step program.
It begins with the ABCs of Neuro-Linguistic Programming--Attitude; Body Languge, including how to synchronize with another person; and Congruence, where communication is coordinated both in what we say and how we say it. Then Boothman describes the four key business personalities--Dreamers, Persuaders, Controllers, Analysts--and how to communicate with each one. He shows how to nail down the Big Idea in a 10-second presentation, how to be a schmoozer instead of a dry fact-talker, and how to establish credibility and authority right out of the gate. Filled with skills, techniques, and creative exercises to help make the most of every type of encounter and relationhip, this book is a direct connection to success.
From the Back Cover
Whether you're selling, negotiating, interviewing, networking, or leading a team, success depends on convincing other people―and convincing other people depends on making meaningful connections. Nicholas Boothman, an expert on forging instant relationships, shows how to use the tools that belong to all of us―face, body, attitude, and voice―to make a dazzling first impression, establish immediate rapport and trust, and master the people-to-people skills that will help you persuade others to embrace and act on your ideas.
About the Author
Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less, learned how to establish instant rapport with strangers while working as a fashion and advertising photographer. A licensed Master Practitioner of Neuro-Linguistic Programming, he is a consultant to individuals, groups, and corporations who want to learn the communication skills needed to connect with others. He lives outside of Toronto.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Book has excellent communication tips for connecting with people with excellent, fun exercises to practice!
By Melissa
This is not the same ole personal development book - and I have read quite a few! The book is an easy to read, page turner! I will share some of it and will try not to give it all away! The author tells you how to get in sync with others, to speak positively instead of negatively, how to introduce others, how to ask a question to get people talking, tells the importance of a 10 second commercial and how to create it, tells the importance of giving and receiving feedback and has excellent summaries at the end of each chapter. Most of my ear marked pages are the ones that have exercises on them or excellent communication tips. They are all good exercises and I will be trying some of them out on family and friends to practice some of the things he teaches!
1 of 1 people found the following review helpful.
One of the best people skills application books I have read
By Rod Barber
Reading this book has exposed many blind spots I have had in meeting and connecting with people. I am starting a business, so connecting with others is quickly becoming an eat or starve decision. My 10 second commercial has helped me continue conversations with others that I had previously derailed multiple times. Knowing open vs closed body language has immediately opened friendships / relationships with others. Seeing how personality, attitude, and style all work together to help guide others' first impression of me has had amazing results, especially since I would have dismissed this as shallow before deciding to try them. I still have many ideas in this book to work on, but it had changed the way I approach people.
In addition to business contacts, of the best things this has heped me with is everyday connections. It's great to start a conversation with a clerk at Wal-Mart or Home Depot with the intent to hopefully brighten their day. I was able to connect with my hygenist to help her talk through a family issue she was having. I've been able to better present concepts in a church group I lead using I-KOLA to help them better picture what I'm saying. I'm sure I'll have more stories in the near future. For anyone looking to improve connections with others, I highly recommend this book; it will be something I continually reference.
21 of 22 people found the following review helpful.
A better understanding of my business.
By Robin Vaughan
This book has revolutionized my thnking about my business. As a dentist I have always assumed that people understand what I do and for whom. But, as I read this book I realized that I didn't have a clear understanding of what I am trying to accomplish. Nick Boothman's book has helped me to better define what I am trying to accomplish in my patient's lives. When I understand and can better articulate the experience that I would like to provide for my clients, my staff and I have a better chance of success. If you cannot see the target it is very difficult to be on the mark. With this book we were able to see more clearly what we want to provide, every minute of every day, for the benefit of our patients and also how to communicate that to the world.
Now we can ask ourselves as we go through our day, 'Am I accomplishing what I should be right now?' That keeps us all focused and on track. We are building better relationships with our patients and potential patients which allows us to share what we can provide for them. That translates into more satisfied customers who refer more satisfied customers. If this book can help a dental office it can help any business.
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